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Built for the future, so you’ll never fall behind again.

Sotto isn’t another marketing platform with AI bolted on.
It’s an AI-native system, designed from the ground up to learn, adapt, and evolve as your business and the world around it change.

We didn’t add AI to existing technology. We built a new foundation. One that combines agentic intelligence, real-time data, human touch, and unmatched insight to create messaging that’s smarter, faster, and endlessly scalable.

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Legacy Platforms

AI can’t fix a system that wasn’t built for it.

Most SMS and lifecycle marketing tools were built a decade ago.
They weren’t designed for machine learning — so when AI came along, it had to be tacked on.

That means:

Limited personalization and siloed data
Slow, manual testing and segmentation
“Smart” features that still need hours of setup
Platforms that can’t evolve as AI technology changes
Limited visibility and control of AI features

Your customers expect more and your marketers deserve better.

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“AI bolted-on is an upgrade.
AI built-in is the future.”

The Sotto Difference

AI-Native means intelligence at every level.

Sotto helps you strike the perfect balance in your communication rhythm.
By understanding usage cycles and intent signals, your AI companion knows when to nudge, when to recommend, and when to simply listen.

Layer
How It Works
Why It Matters
Foundation
Built on reinforcement machine learning. AI-native.
Constantly improves outcomes based on context and results. Forever adapts to new technology and data sources.
Campaigns
Agentic AI creates and adapts campaigns from strategy and targeting through optimization and reporting.
Reduces manual effort, increases creative opportunity, decreases time to launch, enriches data analysis.
Data
Listens for data and context. Seamlessly integrates with your existing stack.
Captures zero party data via two-way conversation. Turns scattered data into actionable intelligence.
Human + AI
Marketers guide AI through chat-like collaboration at all stages of use.
Creates impactful efficiencies. Provides as much control and visibility as needed.
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Human + AI

We don’t replace marketers —we empower them.

AI should amplify human ability, not replace it.
Sotto was built to make marketers more strategic, creative, and connected, freeing them from repetitive tasks to focus on their priorities.

Through conversational AI, you can guide campaigns the way you would brief a teammate:
“Make this message sound more personal.”
“Test this variant with VIP customers.”
“Show me which segments are most engaged.”

It’s AI that speaks your language (and listens back).

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Future proofing

Stay ahead, without starting over.

AI should amplify human ability, not replace it.
Sotto was built to make marketers more strategic, creative, and connected, freeing them from repetitive tasks to focus on their priorities.

We built Sotto to grow with you:

1

Scalable Infrastructure

Handles millions of messages without lag or limit.

2

Continuous Learning

Every campaign trains the next.

3

Ongoing Compliance Built In

Built-in and brand-safe by design.

4

Extensible Framework

Plug in your data, don’t replace your stack.

5

1:1 Support

From onboarding and integration, to tech support, marketing strategy, and product feedback.

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The Results

What happens when you stop fighting your tools?

Brands with Sotto benefit from:

2.3× increase in engagement rates
80% faster campaign production
40% higher repeat purchase rates
Real-time feedback loops that improve with each send

Sotto replaces manual effort with measurable impact — helping marketers deliver intelligent campaigns that feel human and perform exceptionally.

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Technology should bring us closer, not further apart.

At Sotto, we believe in a future where brands don’t just broadcast — they build relationships.

Our mission is simple: To make AI an ally to marketers, a voice for customers, and a bridge between technology and human connection.

Give your customers a platform.

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