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Your customers deserve more than automated reminders.
They deserve a conversation.

Sotto helps beauty, skincare, and wellness brands connect with customers like trusted advisors, building relationships that go beyond subscriptions, sales, or one-time promotions.

From recommending the right products for your customer’s routine to capturing real feedback through conversation and imagery, Sotto turns every message into a personalized experience that feels human, intentional, and on-brand.

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Beauty Brand Challenge

Automation without conversation isn’t loyalty — it’s fatigue.

Most beauty and skincare brands use rigid SMS flows and scheduled deliveries that ignore the nuances of their customers’ real habits.
Too frequent, too generic, too impersonal — and customers eventually tune out or unsubscribe. Not with Sotto.

Our AI-native platform learns from every interaction, image, and piece of data to recommend products, reorders, or offers that actually make sense for each individual.

Key Benefits:

Reduce opt-outs from repetitive or irrelevant messaging.
Understand customer usage patterns and preferences in real time.
Create loyalty through personalization that feels natural.
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AI that Listens

From conversation to recommendation.

Bring your in-store clienteling online with Sotto’s conversational messaging, listening, and Text-to-Cart capabilities.

Use Cases:

Photo-Based Insights: Customers can text photos of their skin or hair; Sotto’s AI interprets context and adjusts recommendations accordingly.
Behavioral Learning: Sotto learns cadence, sending reorder reminders and upsells… and if you want to learn even more, you can send along a quick survey.
Product Pairing: “We noticed you love your cleanser. Would you like to try our vitamin C serum that complements it perfectly?”
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Benefits:

Data-rich profiles powered by real customer feedback 
(your own zero-party data!).
Personalized timing and messaging cadence (on your own channel!).
Continuous improvement through AI-native learning.
Smarter Cadence

Never too soon. Never too late. Always just right.

Sotto helps you strike the perfect balance in your communication rhythm.
By understanding usage cycles and intent signals, your AI companion knows when to nudge, when to recommend, and when to simply listen.

Examples:

“We think you might be running low on your night cream, ready for a refill?”
“It’s been about a month since you ordered your serum, how’s it working for you?”
“Want to try a travel-size version for your next trip?”
“Is this moisturizer holding up through your swimming routine?”
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Benefits:

Optimize reorder timing dynamically.
Reduce subscription fatigue and opt-outs.
Improve LTV and repeat purchase rates.
Surprise and delight with tailored, unexpected 
“thinking of you” moment.
Text-to-cart

Refills, cross-sells, and personalized care.

Sotto’s Text-to-Cart function makes re-purchasing effortless.
Your AI co-pilot detects usage patterns or interest signals, then sends pre-populated carts based on each customer’s actual needs.

Use Cases:

Smart replenishment reminders
Personalized bundles (“Add this toner to enhance your cleanser”)
One-tap product launches for loyal customers
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Benefits:

Shorter path to purchase
Increased AOV through intelligent bundling
Seamless Shopify and ecommerce integration
All-In-One

Service that feels human. Data that feeds intelligence.

Your customers can ask questions, request refunds, or share feedback right through SMS — and your AI co-pilot will handle it with care, using your brand’s tone and knowledge base.

Every conversation becomes another layer of understanding — feeding your analytics dashboard with zero-party data you actually own.

Benefits:

Build richer customer profiles from real interactions.
Handle service requests instantly through conversational SMS.
Keep your team focused on creativity and in-person service, not tickets.
Unify data and customer experiences across store locations.
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Beauty meets intelligence. Effortlessly.

AI shouldn’t feel like an add-on. With Sotto, it becomes part of your brand’s DNA — the invisible layer that powers connection, personalization, and scale.

Every message reflects your care, your tone, and your understanding of what your customers truly need… at the right time, in the right way.

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