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Bring your in-store experience to every customer’s device.

Sotto helps fashion and accessory brands connect with customers beyond the store using AI-native SMS that feels personal, human, and true to your brand.

From new product drops to cart recovery and loyalty engagement, Sotto gives retail marketers the tools to scale one-to-one experiences that mirror the service and style of your in-store experience — all powered by agentic AI that works with your team and adapts in real time.

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Why Sotto

Because great retail doesn’t stop at checkout.

Today’s customers expect brands to meet them wherever they are — online, in-store, and everywhere in between. But traditional SMS tools can’t create synergy and scale like Sotto can.

Our AI-native platform helps retailers unify their data, personalize at scale, and maintain the same warmth and care of an in-store experience with automation that still feels human.

Key Benefits:

Personalized SMS campaigns that reflect your brand’s tone and service.
Seamless POS integration for real-time insights and targeting.
Automated yet human-sounding messaging that builds 
loyalty with two-way conversation.
Unmatched customer listening for constant enrichment 
of your customer profiles.
Unify your customers data across locations and businesses.
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Smart Segmentation

Know every customer and talk to them like you do.

Your customers aren’t one-size-fits-all and your conversations with them shouldn’t be either.

Sotto’s agentic AI integrates with your POS, ecommerce, and CRM systems to give you a full picture of every shopper — from purchase history to engagement patterns — all visualized beautifully in your Sotto dashboard.

Use that data to:

Segment by purchase frequency, location, or interest 
(e.g., footwear vs. accessories).
Personalize offers based on in-store or online behavior.
Trigger local events and promotions for nearby stores.
Surprise and delight your customers with tailored messages 
and conversations.

All without replacing your stack or re-training your team. Sotto gives you the integration you’ve been hoping for, turning your existing data into meaningful action.

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SMS Experience

From window shopping to two-tap purchase.

Bring your in-store clienteling online with Sotto’s conversational messaging, listening, and Text-to-Cart capabilities.

Examples:

Clienteling: Sales associates can follow up personally after a purchase, offer styling tips, or alert loyal customers to new arrivals.
Cart Recovery: Customers receive a friendly, human-sounding nudge when they leave items behind (“We saved your picks — ready to check out?”).
Upsell & Cross-Sell: “Love your new sneakers? Here’s a look at the limited-edition colorway.”
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Benefits:

Reduce abandoned carts and increase AOV.
Provide VIP-style service through SMS.
Keep every interaction on-brand, on-tone, and on time.
Engagement

More visits. More value. More connection.

Sotto helps retailers bring customers back — in-store and online — through personalized campaigns, local offers, and community-driven engagement.

Use Surprise & Delight agents to reward VIPs or re-engage lapsed customers. Run localized promotions to drive foot traffic to specific stores.
Launch exclusive drops, loyalty contests, or early access events — all managed automatically by your AI agents with help from your team.

Examples:

“Hey there Jordan — your local store has the new capsule collection. Want us to hold your size?”
“Hey Allyson, we saw that you just bought our Boatkin tote and we’re dying to know – how do you like it? If you're interested, we can also send over some cleaning and care instructions so you can keep it looking fresh all season!”
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Benefits:

Connect digital engagement with real-world visits.
Automate loyalty and re-engagement campaigns.
Maintain genuine two-way dialogue with your shoppers.
Feedback

Conversations that build loyalty.

Sotto makes it effortless for customers to ask questions, leave reviews, or initiate returns — all through SMS.

Your AI support agent answers FAQs, confirms orders, and handles basic service requests instantly, while your team can step in anytime to add a personal touch.

Use Cases:

Collect post-purchase feedback or reviews.
Handle exchanges and returns conversationally 
(and keep the data you get from it).
Route complex requests to human associates instantly.
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Your Brand

Automation that sounds like your brand.

Your brand’s tone, whether warm, witty, sophisticated, or bold, is part of what makes your retail experience special.

Sotto’s conversational AI learns your brand voice and applies it consistently across every customer touchpoint, so your messaging always sounds on-brand, and never robotic.

Benefits:

Custom brand voice modeling.
Consistent tone across campaigns and agents.
Seamless blend of human and intelligent automation.
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The new retail experience starts here.

Sotto helps apparel, footwear, and accessories brands bridge the gap between store and screen — combining AI intelligence, human connection, and automation that scales effortlessly. No replatforming. No extra tools.

Just one simple, intuitive system that makes your SMS conversations feel like they’re happening in-store.

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