Bring your in-store experience to every customer’s device.
Sotto helps fashion and accessory brands connect with customers beyond the store using AI-native SMS that feels personal, human, and true to your brand.
From new product drops to cart recovery and loyalty engagement, Sotto gives retail marketers the tools to scale one-to-one experiences that mirror the service and style of your in-store experience — all powered by agentic AI that works with your team and adapts in real time.
Because great retail doesn’t stop at checkout.
Today’s customers expect brands to meet them wherever they are — online, in-store, and everywhere in between. But traditional SMS tools can’t create synergy and scale like Sotto can.
Our AI-native platform helps retailers unify their data, personalize at scale, and maintain the same warmth and care of an in-store experience with automation that still feels human.
Key Benefits:

Know every customer and talk to them like you do.
Your customers aren’t one-size-fits-all and your conversations with them shouldn’t be either.
Sotto’s agentic AI integrates with your POS, ecommerce, and CRM systems to give you a full picture of every shopper — from purchase history to engagement patterns — all visualized beautifully in your Sotto dashboard.
Use that data to:
All without replacing your stack or re-training your team. Sotto gives you the integration you’ve been hoping for, turning your existing data into meaningful action.
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From window shopping to two-tap purchase.
Bring your in-store clienteling online with Sotto’s conversational messaging, listening, and Text-to-Cart capabilities.
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Examples:
Benefits:
More visits. More value. More connection.
Sotto helps retailers bring customers back — in-store and online — through personalized campaigns, local offers, and community-driven engagement.
Use Surprise & Delight agents to reward VIPs or re-engage lapsed customers. Run localized promotions to drive foot traffic to specific stores.
Launch exclusive drops, loyalty contests, or early access events — all managed automatically by your AI agents with help from your team.

Examples:
Benefits:
Conversations that build loyalty.
Sotto makes it effortless for customers to ask questions, leave reviews, or initiate returns — all through SMS.
Your AI support agent answers FAQs, confirms orders, and handles basic service requests instantly, while your team can step in anytime to add a personal touch.
Use Cases:
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Automation that sounds like your brand.
Your brand’s tone, whether warm, witty, sophisticated, or bold, is part of what makes your retail experience special.
Sotto’s conversational AI learns your brand voice and applies it consistently across every customer touchpoint, so your messaging always sounds on-brand, and never robotic.
Benefits:
The new retail experience starts here.
Sotto helps apparel, footwear, and accessories brands bridge the gap between store and screen — combining AI intelligence, human connection, and automation that scales effortlessly. No replatforming. No extra tools.
Just one simple, intuitive system that makes your SMS conversations feel like they’re happening in-store.