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Questions about Sotto?
We’ve got answers.

Sotto was built to make AI feel simple, intuitive, and human.
Here’s everything you need to know about what makes our platform different, how it works, and how we help your team succeed.

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Platform

AI & Data

Compliance & Deliverability

Onboarding & Support

Capabilities & Results

1

Can Sotto personalize messages at scale?

Yes, that’s Sotto’s specialty! Our agentic AI copilot analyzes behavior, purchase data, and context to send one-to-one messages that feel human and perfectly timed.

AI & Data
1

How is Sotto different from other SMS platforms like Klaviyo or Attentive?

Those platforms bolt AI onto legacy systems.

Platform
1

Do I need to rebuild my campaigns or lists to use Sotto?

You don’t have to start over to use Sotto. We can import your contacts and other data directly into Sotto — preserving your audience structure and performance history.

Platform
1

What is sotto?

Sotto is an AI-native SMS and lifecycle marketing platform that helps brands create, automate, and optimize two-way customer conversations, turning every text into a personalized, measurable experience that drives results.

Platform
1

What does “AI-native” actually mean?

AI-native means Sotto was designed from its core to learn and adapt autonomously, not as an added feature. Every campaign, optimization, and decision runs through reinforcement learning models that evolve with your brand in real time.

AI & Data
1

How much control do I have over what the AI does?

Complete control. You can operate within sotto with as much human or AI input as your comfortable with, while monitoring everything in real time from your dashboard in the browser or through the Sotto app.

AI & Data
1

Is Sotto compliant with data privacy and messaging regulations?

Yes. Sotto automatically manages opt-ins, consent, and compliance with TCPA, GDPR, and CCPA, adapting dynamically as policies change

Compliance & Deliverability
1

Can I see my data and analytics in one place?

Absolutely. Sotto’s unified dashboard layers SMS data with POS, CRM, and ecommerce insights, giving you a 360° view of customer engagement and performance.

AI & Data
1

Does Sotto replace my existing marketing tools?

It doesn’t have to, but everyone’s needs are different. Sotto integrates seamlessly with tools like Shopify, Klaviyo, and POS systems, adding intelligence and automation without forcing you to replatform.

Platform
1

How fast can we get started?

Most teams are up and running within days. Our onboarding team helps you connect systems, import data, and launch your first campaign quickly.

Platform
1

Does Sotto support MMS or only SMS?

Both! You can send images, GIFs, and videos to create rich, on-brand experiences that drive higher engagement.

Compliance & Deliverability
1

How does Sotto handle testing and optimization?

Your AI agent runs continuous multivariate testing — automatically learning which messaging, timing, and offers perform best, and improving over time. Out are the days with manual flow and segment building (though you can still do that on our platform!).

AI & Data
1

What kind of customer support does Sotto offer?

We combine AI efficiency with human expertise. You’ll always have access to real people who can help troubleshoot, strategize, and ensure your campaigns run smoothly.

Onboarding & Support
1

How does Text-to-Cart work?

With the right ecommerce integrations, Sotto can send pre-populated shopping carts directly to customers based on their purchase history or preferences, enabling a simple checkout solution for reorders, cross-sells, and upsells.

Capabilities & Results
1

Can Sotto help drive in-store traffic or local engagement?

Yes, your AI-copilot localizes messages automatically. You can promote store events, new product drops, or nearby offers based on each customer’s location and data.

Capabilities & Results
1

What kind of ROI can we expect?

Results vary, but brands typically see higher engagement, stronger repeat purchase rates, and faster campaign turnaround, all with less manual effort.

Capabilities & Results
1

How does Sotto help prevent spam or deliverability issues?

Our conversational, consent-based approach keeps your texts out of spam folders. Sotto gives brands approachable solutions for easier opt-ins and better list building. We only send automated messages to opted-in users and tailor every campaign to stay relevant and compliant. You can still send one-off, manual messages to anyone, though.

Compliance & Deliverability
1

Does Sotto offer strategy or content support?

Yes — our team provides optional marketing and content guidance. We’ll help you structure campaigns, optimize performance, and make the most of your AI-native platform.

Onboarding & Support
1

Is Sotto scalable for enterprise teams?

Definitely. Sotto was built for complex data environments, multi-location brands, and teams that need enterprise-grade compliance and performance.

Capabilities & Results
1

Does Sotto provide onboarding or setup help?

Yes. Our consultative onboarding team ensures smooth integration, training, and campaign setup, so you can start seeing results quickly.

Onboarding & Support