PRODUCT

Marketing is changing, your messaging should too

Sotto is an AI-native messaging platform that automates personal journeys across the customer lifecycle — so you can grow faster, stay relevant, and save your team hours every week.

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Launch smarter messaging in minutes

Sotto comes preloaded with segments, playbooks, and tools that make it easy to target the right customer with the right message — from first touch to loyal repeat buyer.

* Prebuilt segments tied to your funnel stages so you can easily track customer momentum
* Set it and forget it playbooks for welcome notes, post-purchase, reactivation, and more
* Campaign messaging with a built-in content calendar, A/B testing, and dynamic distribution

Built-in intelligence

From content optimization to customer service automation, Sotto uses purpose-built AI agents to handle tasks that marketers typically manage manually — freeing your team to focus on strategy.

* Generate a brand knowledge base (automatically from your website and assets) to power AI responses
* Let Sotto respond to FAQs and product inquiries in your brand voice
* Test message variations and let AI optimize to what works best

Personalization that learns and adapts

Sotto personalizes messages using real-time data, expressed preferences, and behavioral signals all while collecting new insights along the way.

* Automatically collect zero-party data like preferences, location, and birthday
* Tailor recommendations based on individual attributes and past behavior
* Localize timing and offers to maximize the relevance of every message

Machine-led, human assisted

Don't get buried by message volume. Our AI assistant steps in to handle common questions in your brand's unique voice, allowing you to manage conversations at scale without breaking a sweat. So you can do more, with less.

Turn loyalty into excitement

Show customers they matter with built-in tools for celebration, exclusivity, and unexpected value - all with impact and LTV reporting.

Connect directly with your customers

Eliminate siloed experiences by providing sales assistance and customer support on the same number.

Fully integrated with your stack

Sotto connects to your existing tools to ensure the highest level of personalization. Insights we collect are pushed back to your stack, enriching customer profiles with behavior and zero-party data.

Surprise and Delight

Turn loyalty into excitement

Show customers they matter with built-in tools for celebration, exclusivity, and unexpected value - all with impact and LTV reporting.

Sales Assistance

Connect directly with your customers

Eliminate siloed experiences by providing sales assistance and customer support on the same number.

Integrations

Fully integrated with your stack

Sotto connects to your existing tools to ensure the highest level of personalization. Insights we collect are pushed back to your stack, enriching customer profiles with behavior and zero-party data.