PRODUCT
Marketing is changing, your messaging should too
Sotto is an AI-native messaging platform that automates personal journeys across the customer lifecycle — so you can grow faster, stay relevant, and save your team hours every week.

Launch smarter messaging in minutes
Sotto comes preloaded with segments, playbooks, and tools that make it easy to target the right customer with the right message — from first touch to loyal repeat buyer.

Built-in intelligence
From content optimization to customer service automation, Sotto uses purpose-built AI agents to handle tasks that marketers typically manage manually — freeing your team to focus on strategy.

Personalization that learns and adapts
Sotto personalizes messages using real-time data, expressed preferences, and behavioral signals all while collecting new insights along the way.

Machine-led, human assisted
Don't get buried by message volume. Our AI assistant steps in to handle common questions in your brand's unique voice, allowing you to manage conversations at scale without breaking a sweat. So you can do more, with less.
Turn loyalty into excitement
Show customers they matter with built-in tools for celebration, exclusivity, and unexpected value - all with impact and LTV reporting.

Connect directly with your customers
Eliminate siloed experiences by providing sales assistance and customer support on the same number.

Fully integrated with your stack
Sotto connects to your existing tools to ensure the highest level of personalization. Insights we collect are pushed back to your stack, enriching customer profiles with behavior and zero-party data.
