Where human connection meets intelligent automation.

Smarter, transparent, and built to adapt.

Most marketing platforms automate tasks. Sotto automates intelligence.

Our agentic AI learns from every campaign, every interaction, and every signal across your stack — then uses that knowledge to improve outcomes automatically.

But unlike bolt-on solutions with legacy tools, Sotto shows you how it thinks: every test, every decision, every optimization — visualized clearly in your dashboard.

Key Benefits:

Full visibility into how your AI makes decisions.

Adjustable levels of automation (manual > hybrid > autonomous).

Unified data view and actionable insights in one platform.

Grow faster, stay compliant, and keep messages out of spam.

Acquisition doesn’t have to mean friction.

Sotto makes list building seamless, compliant, and highly engaging — connecting SMS with real-world experiences to create organic, authentic growth.

How It Works:

Generate custom QR codes for stores, products, or events.

Create auto-populated links that trigger opt-ins with one click 
or tap, bypassing the “y”.

Connect in-store experiences to SMS instantly. Scan, tap, or click for consent.

An AI strategist that's always ready to work.

Think of Sotto as your lifecycle marketing copilot — an AI strategist you can chat with like a teammate.

Give it goals or prompts like:

“Build a reactivation campaign for our loyalty customers.”

“Test three new welcome sequences.”

“Show me which segments have the highest repeat potential.”

Key Benefits:

Automated strategy creation and execution.

Clear visual maps of every campaign and test.

Time back to focus on creativity and business priorities.

A smarter way to build segments—automatically, or on command.

With Sotto, audience segmentation becomes effortless.
Your AI copilot continuously builds and updates audience groups based on purchase patterns, engagement data, and behavioral signals.

Use conversational prompts (“Show me who’s most likely to churn next month”) or just let Sotto handle it.

You can review, refine, and launch directly from the same view.

Features:

One-click audience creation and segmentation.

Predictive targeting based on real-time signals.

AI recommendations for send times, frequency, and content.

Messaging and conversations automatically crafted for each audience.

Every message feels like it was written just for them.

True personalization requires understanding context — not just first names.
Sotto captures, layers, and analyzes real-time behavioral and location data to craft messages that feel naturally relevant and locally aware.Beyond basic personalization,

Sotto’s AI understands tone, timing, and emotion. Whether it’s recommending a nearby store event or offering localized discounts, your brand can speak directly to the individual where they are, not just in their inbox.

Examples:

Personalized “thank you” follow-ups based on recent purchases.

Location-aware offers and product suggestions.

Contextual messaging tied to customer habits, preferences, 
and store location.

Messaging and conversations automatically crafted for each audience.

Benefits:

Scalable one-to-one personalization.

Dynamic localization based on data and intent.

Human-quality creative, automatically generated.

Messaging and conversations automatically crafted for each audience.

Optimization that never sleeps, so that you can.

Say goodbye to manual testing cycles and static reports.

Sotto’s continuous optimization engine tests, adapts, and evolves messaging in real time — improving performance automatically with each send.

Let your AI co-pilot run full autonomous optimization, or insert yourself to review and approve creative variants before deployment.

Either way, you’re always in control — and your results keep improving.

Benefits:

Always-on A/B and multivariate testing.

Continuous reinforcement learning for smarter results.

Manual override and approval controls when you want them.

Finally, you can see what your AI is thinking.

With Sotto, AI isn’t a mystery.

Our visual control center shows you every decision the system makes — what it’s testing, why it’s pivoting, and how results evolve.

Move between human-guided and autonomous management anytime, or set guardrails to ensure your brand stays perfectly aligned with your tone and goals.

Key Features:

Transparent AI logic and decision mapping.

Flexible autonomy settings.

Full creative review and approval workflow.