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Own your data. Keep your customers. Drive the conversation.

Sotto helps beverage and other CPG brands create direct, two-way customer relationships using AI-native SMS to launch products, gather feedback, drive events, and build communities that live beyond the shelf.

No more relying on retail partners or third-party platforms for access to your audience. With Sotto, you control the message, the data, and the outcome — all from one unified, intelligent platform.

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Data Visibility

Retail owns the shelf. You should own the relationship.

Beverage and CPG brands rely heavily on retail partners for discovery and distribution, but that often means losing direct access to the data that matters most.

Without visibility into who’s buying, where, and why, brands struggle to personalize messaging, measure lift, build loyalty, or drive customers back in store.

Sotto gives you that visibility back — a direct, compliant, and conversational channel with your consumers that turns every interaction into usable, owned data.

Benefits:

Build and own your customer lists directly via SMS.
Layer zero- and first-party data across POS, ecommerce, and field events.
Visualize every signal in one analytics dashboard.
Unify data across locations and businesses.
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Product Launches

National campaigns. Local connections. Real results.

From limited-edition drops to seasonal launches, Sotto helps beverage and CPG brands activate audiences at both the national and neighborhood level.

Our agentic AI copilot automatically segments your customers based on location, preference, and purchase data — then delivers localized messages that drive real-world action.

Use Cases:

Invite customers to tasting events or in-store activations near them.
Announce new flavors, packaging, or collaborations to segmented audiences.
Send early-access offers to your most engaged fans.
Learn about agentic AI

Examples:

“Hey Maya. Our new Tropical Mix is now available at the Trader Joe’s on Wilshire. Want us to save you a 6-pack?”
“What’s up, Sam? Thanks for sending the pic of your favorite flavor and asking where it’s in stock. Here’s the closest store you can find it at..”

Benefits:

Turn digital engagement into in-store traffic.
Drive retail velocity with hyper-targeted communication.
Build a brand community that lives both online and offline.
Surveys

The simplest way to listen at scale.

Traditional CPG feedback loops are slow, fragmented, and filtered through retailers. With Sotto, you can capture opinions, ratings, and insights directly from your customers…instantly.

Through conversational surveys and intelligent prompts, your AI agent can ask for feedback after a purchase, product trial, or event, then analyze and visualize sentiment in your dashboard.

Examples:

“How did you like the new flavor?”
“Would you buy this again?”
“Send us a photo of your cocktail creation!”

Benefits:

Gather zero-party data directly from your audience.
Turn qualitative feedback into quantitative insights.
Build authentic relationships through real conversation.
Smart Campaigns

Every message, personalized. Every launch, optimized.

Sotto’s AI-native infrastructure lets you run smarter, faster, and more dynamic SMS campaigns, automatically adjusting creative, timing, and segmentation as data evolves.

Your agentic AI marketing strategist helps you plan, test, and optimize campaigns — all through conversational inputs. Just describe your goal, and your AI copilot handles everything from audience building to copy generation.

Examples:

“Create a campaign for our new sugar-free line — target health-conscious customers in California.”
“Remind VIP subscribers about our event this weekend.”
“Test messaging variants for our summer giveaway.”
See agentic solutions

Benefits:

Autonomous optimization and testing.
Fully transparent campaign logic.
Real-time performance visualization.
Text-to-cart

Turn Interest Into Action. Instantly.

Sotto’s Text-to-Cart feature makes it effortless for customers to act on intent.

When paired with e-commerce integrations like Shopify, your brand can send pre-populated carts with relevant products, bundles, or limited-time offers — ready for a quick purchase.

Use Cases:

New flavor announcements
“Back in stock” or restock alerts
Personalized product recommendations based on past behavior
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Examples:

“We know you loved Mango Spritz…but our new Passionfruit just dropped! Here’s your cart, pre-filled with the new flavor.”

Benefits:

Seamless direct purchase experience
Higher conversion and repeat 
purchase rates
Data ownership from every transaction
Own The Channel

Your data. Your customers. Your future.

Sotto gives beverage and CPG brands the power to build their own communication channel — one that’s personal, data-rich, and future-proof.

No more depending on retailer lists or borrowed audiences.
You’ll have complete visibility into performance, engagement, and intent. Plus, you get AI that continuously optimizes for stronger outcomes and smarter marketing.

Benefits:

Unified data visualization and insights
Increased speed to market
Autonomous compliance and optimization built in
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Smart technology. Real partnership.

Even with all this automation, collaboration is still key. Whether you’re launching your first direct channel or scaling a national footprint, we’re here to help you do it right. It’s time to achieve the perfect balance between human + AI.

Talk to our team