Turning real-world conversations into lasting customer relationships.
How great customer experiences are built
The best customer experiences don’t happen in just one moment. They happen when real-world interactions and relevant one-to-one conversations work together.
Led by veterans in loyalty and software, Sotto provides a platform that helps brands turn everyday interactions into ongoing relationships that feel personal, relevant, and human — at scale.
Real world. Relevant conversations. Lasting relationships.
We’re transforming marketing from mass messaging into meaningful, one-to-one conversations.. Every interaction is designed to feel helpful, relevant, and worth the customer’s time.
Our mission is to move marketing from mass messaging to meaningful conversations rooted in real-world moments.
Designed to make technology more human.
Building real customer relationships has never mattered more, yet most marketing still relies on scheduled campaigns and promotional sends instead of real customer moments. The result is communication that feels louder, more automated, and easier to ignore.
Sotto helps brands change that. Our platform turns real-world interactions into relevant, one-to-one SMS conversations that feel natural, timely, and genuinely helpful, strengthening relationships and building long-term loyalty.
Built by people who’ve scaled loyalty — and lived customer experience.
Sotto’s founding team brings decades of experience across enterprise software, loyalty, hospitality, and large-scale consumer platforms.
Our founders have built and scaled technology trusted by some of the world’s most recognizable brands — and saw firsthand where modern marketing tools fell short.
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Joshua Bowen
Visionary product and growth leader with deep experience building customer loyalty platforms for global brands.
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Paul Juckiewicz
Engineering leader with a track record of building scalable, enterprise-grade systems that power millions of customer interactions.
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Lindsey Buxman
Brand strategist and client leader with a passion for data, people, and building engaging customer experiences.
Human-led.
Machine-assisted.
We believe AI should do what machines do best — learn, optimize, and scale, while humans focus on strategy, creativity, and connection.
That’s why Sotto is built to give teams full visibility and confirmed control over automation, messaging, and optimization.
“AI should make your work better — not make you feel replaced or blind.”
We’re proud to be backed by investors who believe in building durable technology and meaningful customer relationships.
Our investors include:
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We’re guided by experienced leaders across retail, brand, sales, and growth.
Rick Wittenbraker
Eric Rosenthal
David Norton
Mark Friedman
Technology built for real customer relationships.
We’re building Sotto for teams who believe real growth comes from meaningful customer conversations, not just more campaigns.