Turn foot traffic into customers
What’s your Identity Gap?
The share of store visits you never connect to a person.
Calculate your identity gap in 60 seconds.
Your store data
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Fill in your store data and we’ll calculate your Identity Gap instantly.
See the real size
of your untapped
audience.
of your untapped
audience.
Your Identity Gap is
72%
0% · Low gap
100% · High gap
Of the 1,200,000 people who walk into your stores each year, you can identify and reach about 28%. That leaves 864,000 people you paid to attract but can’t contact afterward.
Finding them again online would cost about $43,200 at your $0.05 per contact.
That’s roughly 240 unidentified visitors per store, per day.
Let's talk about your number. Book a 15-minute readout and we'll walk through this math, talk about where identification breaks down in your stores, and which moments would close the gap fastest.
Every person who walks through your door is a conversation waiting to happen.
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